SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites.

SSL Certificates bind together:

• A domain name, server name or hostname.
• An organizational identity (i.e. company name) and location.

Different types of SSL Certificates

There are three types of SSL Certificate available today; Extended Validation (EV SSL), Organization Validated (OV SSL) and Domain Validated (DV SSL). The encryption levels are the same for each certificate, what differs is the vetting and verification processes needed to obtain the certificate and the look and feel of in the browser address bar.

Importance of SSL Certificate

1. SSL Protects Data

The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. In layman’s terms, the data is locked and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to open it. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the mischievous army of hackers and skimmers. As the data is turned into the undecipherable format by SSL, hacker’s skills prove to be an edgeless sword against the unsurpassable encryption technology of SSL certificates.

2. SSL Affirms Your Identity

The second primary task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects as far as web security is concerned. There is no doubt about the fact that the internet is increasingly deceptive. In 2009, a guy traveled 400 miles to meet a girl he had met on Facebook, only to discover that he was being duped by two guys who supported a rival football club. However, not all such stories are funny. There have been cases in which people have lost thousands of dollars on fake websites. This is where SSL certificate comes into play.

3. Better Search Engine Ranking

In 2014, Google made changes to its algorithm in order to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world. One such studyconducted by Brian Dean, founder of Backlinko.com shows a strong correlation between HTTPS and higher search engine rankings.

Who doesn’t want to be on Google’s first page, right?

4. SSL Helps You Satisfy PCI/DSS Requirements

If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI).

Therefore, SSL is essential—whether you want it or not.

5. SSL Improves Customer Trust

If it were up to us, we’d have renamed SSL (Secure Socket Layer) to TTL (Trust Transmitting Layer). Fortunately, it isn’t. But that won’t stop us from singing the praises of a TTL —err, SSL certificate. Apart from encryption and authentication, SSL certificates are vital from a customer trust point of view. The easy to identify signs inform the users that the data they send will be secured. And if you’ve installed an OV or EV SSL, they can see your organization’s details. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.

Source : sslrenewals

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There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day.

You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. This is why the SEO industry is worth $65 billion.

SEO is 24/7. It does not sleep. Yes, that’s another one of the benefits of SEO. Your rankings do not disappear overnight. You can increase your website traffic all day, every day.

SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down.

Do your customers do research online before visiting your store? Of course they do! Because most people do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products.

Kill or be killed. Your customers start their internet journey with a search. Your competitors are using search to grow their business. In fact based on a recent study, 61% of these marketers stated that optimizing their website is their top priority.

SEO is online marketing. All online marketing activities in some way can attribute to your search engine rankings. Web design, content marketing, social media marketing services, and online advertising influences SEO. When all activities are integrated, your SEO rankings.

SEO is keyword-based. This means that listings appear based on the keywords people search for. The advantage here is for you to reach people who are looking for exactly what your business offers

SEO can literally double, triple, or quadruple your business.It exposes you to the entire market of individuals searching for you. You can expand in more cities, states, nations, or other parts of the world with an effective SEO strategy. The world becomes your marketplace with an effective SEO

The benefits of Search Engine Optimization are endless. It is the smartest marketing investment you can make. It is a long-term asset to your business. It generates traffic, leads, and sales. It does not require any advertising. Your customers are searching on it right now. And, one of your competitors are growing your business significantly from it. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest into a search engine optimization campaign today.

Also read Importance of organic traffic 

Source : LyfeMarketing

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