Google ads is the most advanced, innovative and luxurious software / system available in the Online Advertising Industry. It helps various types of businesses connect to their customers. Google ads is also the largest advertising platform in the world. Launched in 2000, Google ads revenue is almost 2.5 – 3 times as that of Facebook ads. Now let see what are the benefits of google ads.

Benefits of Google Ads

Advanced Targeting in Google Ads

It is a huge innovation and is much better than the offline advertisement in newspapers or other platforms where you didn’t knew who were you reaching and what is the exact response from the advertisement. With advanced targeting in Google Ads you reach to people who are interested in what you are advertising.  You can target people in number of different ways using keywords, demographics, locations and more to target right people at right time.

This is one of the core reasons for the popularity of google ads and its effectiveness.

Control Your Costs

You get full control of your budget with Google ads. You can choose how much you want to spend per month, per day, per ad and there is no minimum amount. Different ad campaigns with different goals decides who you get charged for the ads in the google.

Pay Only for the Click not for the view

The main payment method for google ads is PPC (Pay-per-click) that means you only pay when someone clicks on your link and you are not charged for views. This is one of the major benefits of google ads. So in other words You are not paying for exposure, but you are only paying for the actual visitors.

In other words, you are only getting charged if the user is visiting your website and if you have Google Analytics configured (which you should) with Google ads then you can easily track the visitor behavior and target the ads based on it as well.

 

Remarketing with Google Ads also connects you with leads

Google ads provide you facility to track the past visitors,  that are more likely to visit your website and engage with your brand. You can even use the data from google ads on what visitor did on your website,  and further tailor remarketing ads by highlighting a product or service they viewed and show your ads accordingly.

Performance Optimization & Measurement

In Google Ads, you will come to know if someone clicked your ad. If they clicked your ad, then did something valuable to your business like purchased your product, filled a form, downloaded your app, or phoned, that can also be tracked. Online campaigns in google ads are measurable and can give you positive ROI.

In single Campaign you can create multiple ads with multiple set of keywords, headings, links etc. and you can choose the ads with most number of clicks to invest more and in return boost your ROI.