Earlier advertisers used the third party software for call recording. Now this new feature of call recording in google ads will add more reliability and capability to the earlier call tracking feature.

When recording is enabled, a new column will be available in the call details report that allows you to play the audio of the call. Recorded calls are available for 30 days after the date of the call.

As per Google Ads Support, call records are not downloadable and are only available at Google Ads User Interface. There are certain requirements that you need to follow in order to enable call recording:

• Administrative access to the Google ads account.
• You need to enable call reporting in google ads.
• A US-based number or google enabled number.
• Verified domain ownership for all unique domains used in ads and extensions that you wish to record.

It is a good news that google has offered this feature for free that most of the businesses have to pay to third party platforms. Google ads is one of the most sophisticated software avaiable and requires professional management to generate desired results.

Do comment your views on this New Google Ads feature.

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Two Different types of Google Networks

1. Search Network.
2. Display Network.

The customers can see the ads in search results in Google Sites, partner sites or in mobile apps depending upon your ad setting and how you manage campaigns.

Google Search Network

The network is made of group of search related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ads appear near the search results in the google when someone searches on google with search terms matching the keywords you set.

On search network the ads can appear on Google Search, Google Shopping, Google Maps, Google Play & other sites that partner with google.

Google Display Network

Wants to reach to the people when they are browsing their favorite sites? Google Display Network is the way to go. The display network helps you find the right audience at the right time.

On the display network the ads can appear on sites like Youtube, Blogger, Gmail and partner website across the internet.You can engage users using different ad formats in google display ads.

Google Display Ads are best for the businesses that want to build brand awareness. With high visibility and because they are shown in websites where businesses may find the potential customers, these ads keep your product or brand in front of those who are top-of-funnel.

Both these types of Google Ads makes these tremendously beneficial for the businesses. For both types of Google ads, the software(Google Ads) lets you measure the performance of the ads thoroughly and based on the results you can make changes to your campaign.

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Benefits of Google Ads

Advanced Targeting in Google Ads

It is a huge innovation and is much better than the offline advertisement in newspapers or other platforms where you didn’t knew who were you reaching and what is the exact response from the advertisement. With advanced targeting in Google Ads you reach to people who are interested in what you are advertising.  You can target people in number of different ways using keywords, demographics, locations and more to target right people at right time.

This is one of the core reasons for the popularity of google ads and its effectiveness.

Control Your Costs

You get full control of your budget with Google ads. You can choose how much you want to spend per month, per day, per ad and there is no minimum amount. Different ad campaigns with different goals decides who you get charged for the ads in the google.

Pay Only for the Click not for the view

The main payment method for google ads is PPC (Pay-per-click) that means you only pay when someone clicks on your link and you are not charged for views. This is one of the major benefits of google ads. So in other words You are not paying for exposure, but you are only paying for the actual visitors.

In other words, you are only getting charged if the user is visiting your website and if you have Google Analytics configured (which you should) with Google ads then you can easily track the visitor behavior and target the ads based on it as well.

Remarketing with Google Ads also connects you with leads

Google ads provide you facility to track the past visitors,  that are more likely to visit your website and engage with your brand. You can even use the data from google ads on what visitor did on your website,  and further tailor remarketing ads by highlighting a product or service they viewed and show your ads accordingly.

Performance Optimization & Measurement

In Google Ads, you will come to know if someone clicked your ad. If they clicked your ad, then did something valuable to your business like purchased your product, filled a form, downloaded your app, or phoned, that can also be tracked. Online campaigns in google ads are measurable and can give you positive ROI.

In single Campaign you can create multiple ads with multiple set of keywords, headings, links etc. and you can choose the ads with most number of clicks to invest more and in return boost your ROI.

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