What is Organic Traffic?

The organic traffic is the one which is coming to your website without any paid advertisements i.e. traffic from the unpaid sources like search engines which includes Google, Yahoo, Bing etc.

The Search Engine Optimisation concept is based on organic traffic with the purpose to improve website traffic and generate leads.

Importance of Organic Traffic for the Website

Organic Traffic Brings Potential Clients/Customers

Whenever any user searches on the internet, there is some intent and purpose to the search. They expect the content which is found after the search to satisfy that intent. Such viewers are most certain to become your customers/followers/subscribers.

You can easily predict and research the keywords that your potential customers are likely to use and optimise your website and content accordingly. When any users searches and find the page of your website in the search, the likelihood of conversion of that user to customer is very high.

Long-Term Cost Effectiveness of Traffic Generated from Organic Search

With paid campaigns, you have to keep optimising, testing and updating the ad creatives to lower your CPC (Cost-Per-Click)  and increase your CTR (Click-Through-Rate).

On the other hand, organic is not free it also takes time and money to be successful, but its still cheaper that Paid Campaigns in the long run.

There are different methods that can be adopted in order to generate organic traffic. Methods such as Content Creation, Brand Building, Social Media Marketing etc. are few methods that can be used. All the content that you create using such methods is there to stay. And they keep going up in value as time goes by. Even if you stopped investing in organic search, these assets would still be working for your business. You’d get traffic because you’ve built an ecosystem that fuels itself.

Organic Traffic Leads to Brand Building

Your potential customers use various search engines like Google, Bing and Yahoo to find information and get answers to their queries daily.

Google alone processes 50,000-60,000 search queries every second. Now imagine: Every time user searches for keywords in your industry, they find you in the search engine on first page.

If you’re consistently showing up as the solution, you will become the prominent brand in their minds.

It means that every piece of content that leads searchers to you is extending your brand equity.

It Blocks your Competitors in the search results

When pursued aggressively, organic search traffic can effectively block your competitors’ online presence. The more effort you invest in improving organic search traffic, the higher your site appears in search rankings — pushing competitors further down the list.

It helps in bringing more regular and engaged visitors.

It adds Credibility to your Organisation

Sometimes users try to bypass paid links and promoted content and look for genuine content. A top result that appears to be promoted/advertised doesn’t appeal to them as much as an organic result .Credibility increases when potential customers find you on the top page of organic search, it’s an automatic boost in trust.

The post Importance of organic traffic appeared first on Iravati Solutions.

Earlier advertisers used the third party software for call recording. Now this new feature of call recording in google ads will add more reliability and capability to the earlier call tracking feature.

When recording is enabled, a new column will be available in the call details report that allows you to play the audio of the call. Recorded calls are available for 30 days after the date of the call.

As per Google Ads Support, call records are not downloadable and are only available at Google Ads User Interface. There are certain requirements that you need to follow in order to enable call recording:

• Administrative access to the Google ads account.
• You need to enable call reporting in google ads.
• A US-based number or google enabled number.
• Verified domain ownership for all unique domains used in ads and extensions that you wish to record.

It is a good news that google has offered this feature for free that most of the businesses have to pay to third party platforms. Google ads is one of the most sophisticated software avaiable and requires professional management to generate desired results.

Do comment your views on this New Google Ads feature.

The post Call Recording in Google Ads launched appeared first on Iravati Solutions.

SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfer and logins, and more recently is becoming the norm when securing browsing of social media sites.

SSL Certificates bind together:

• A domain name, server name or hostname.
• An organizational identity (i.e. company name) and location.

Different types of SSL Certificates

There are three types of SSL Certificate available today; Extended Validation (EV SSL), Organization Validated (OV SSL) and Domain Validated (DV SSL). The encryption levels are the same for each certificate, what differs is the vetting and verification processes needed to obtain the certificate and the look and feel of in the browser address bar.

Importance of SSL Certificate

1. SSL Protects Data

The core function of an SSL certificate is to protect server-client communication. On installing SSL, every bit of information is encrypted. In layman’s terms, the data is locked and can only be unlocked by the intended recipient (browser or server) as no one else can have the key to open it. While dealing with sensitive data such as IDs, passwords, credit card numbers, etc., SSL helps you protect against the mischievous army of hackers and skimmers. As the data is turned into the undecipherable format by SSL, hacker’s skills prove to be an edgeless sword against the unsurpassable encryption technology of SSL certificates.

2. SSL Affirms Your Identity

The second primary task of an SSL certificate is to provide authentication to a website. Identity verification is one of the most important aspects as far as web security is concerned. There is no doubt about the fact that the internet is increasingly deceptive. In 2009, a guy traveled 400 miles to meet a girl he had met on Facebook, only to discover that he was being duped by two guys who supported a rival football club. However, not all such stories are funny. There have been cases in which people have lost thousands of dollars on fake websites. This is where SSL certificate comes into play.

3. Better Search Engine Ranking

In 2014, Google made changes to its algorithm in order to give the upper hand to HTTPS-enabled websites. This has been evident in various studies conducted by SEO experts around the world. One such studyconducted by Brian Dean, founder of Backlinko.com shows a strong correlation between HTTPS and higher search engine rankings.

Who doesn’t want to be on Google’s first page, right?

4. SSL Helps You Satisfy PCI/DSS Requirements

If you accept online payments, you must know a thing or two about PCI/DSS requirements. To receive online payments, your website must be PCI compliant. Having an SSL certificate installed is one of the 12 primary requirements set by the payment card industry (PCI).

Therefore, SSL is essential—whether you want it or not.

5. SSL Improves Customer Trust

If it were up to us, we’d have renamed SSL (Secure Socket Layer) to TTL (Trust Transmitting Layer). Fortunately, it isn’t. But that won’t stop us from singing the praises of a TTL —err, SSL certificate. Apart from encryption and authentication, SSL certificates are vital from a customer trust point of view. The easy to identify signs inform the users that the data they send will be secured. And if you’ve installed an OV or EV SSL, they can see your organization’s details. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.

Source : sslrenewals

The post Why SSL Certificate is important for your website appeared first on Iravati Solutions.

There are over 2 billion people online. 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day.

You can “pull” traffic to your business. You do not have to “push” out advertisements to persuade people to buy. Search traffic is already interested in your products and services. This is why the SEO industry is worth $65 billion.

SEO is 24/7. It does not sleep. Yes, that’s another one of the benefits of SEO. Your rankings do not disappear overnight. You can increase your website traffic all day, every day.

SEO is a long-term strategy. It can take 6-12 months to see optimal rankings. However, just as it takes time to move up the rankings, it takes time to move down the rankings. Once you are placed in top positions, you rarely move down.

Do your customers do research online before visiting your store? Of course they do! Because most people do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products.

Kill or be killed. Your customers start their internet journey with a search. Your competitors are using search to grow their business. In fact based on a recent study, 61% of these marketers stated that optimizing their website is their top priority.

SEO is online marketing. All online marketing activities in some way can attribute to your search engine rankings. Web design, content marketing, social media marketing services, and online advertising influences SEO. When all activities are integrated, your SEO rankings.

SEO is keyword-based. This means that listings appear based on the keywords people search for. The advantage here is for you to reach people who are looking for exactly what your business offers

SEO can literally double, triple, or quadruple your business.It exposes you to the entire market of individuals searching for you. You can expand in more cities, states, nations, or other parts of the world with an effective SEO strategy. The world becomes your marketplace with an effective SEO

The benefits of Search Engine Optimization are endless. It is the smartest marketing investment you can make. It is a long-term asset to your business. It generates traffic, leads, and sales. It does not require any advertising. Your customers are searching on it right now. And, one of your competitors are growing your business significantly from it. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest into a search engine optimization campaign today.

Also read Importance of organic traffic 

Source : LyfeMarketing

The post Why SEO is a Gamechanger for your business appeared first on Iravati Solutions.

Loading...

Taking too long?

Reload document

| Open in new tab

Download [358.00 B]

What is Model & data Model?

A model is a representation of ‘real world’ objects and events, and their associations. Models helps in abstraction that focuses on the important details & ignores the other aspects of the system

Data models define how data is connected to each other and how it is processed and stored inside the system.

The purpose of a data model is to represent data and to make the data understandable.

Components of Data Models

STRUCTURAL PART

It consists of rules that define the database and its structure

MANIPULATIVE PART

This part contains the type of operations that are allowed on the data eg. insertion, deletion, update etc.

INTEGRITY CONSTRAINTS

This part contains the set of constraints to make sure that data is accurate & valid.

Object based data models

Object based data models use Entities , Attributes & Relationships to describe the model.

ER-Model

Entity : An object (person, place, thing, concept, event) which is of some importance to an organization

Attribute : It describes the entity i.e. properties of an entity that is to be recorded.

Relationship : Association between the entities.

Record Based Data Models

Record based data models are based on fixed format records consisting of number of fields.

Relational Model

Relational Model is based on mathematical relations.
In this model data and relationships are represented in the form of tables, each of which has number of columns with unique name.

Users see the whole database in the form of tables. Such representation is only limited to the external and conceptual levels.

Relation : Tables.
Tuple : Single Row.
Key : Can be single or multiple attribute which
establishes & identifies relationships.
Attribute Domain : Value Scope of Attribute

Hierarchical Model

In this model data is organized in a tree like structure.

In a hierarchical database, an entity type can be either a parent or a child; under each individual entity is more multiple entities.

Entity types are related to each other using tree mapping, which is represented by one parent with many child relationships. There are also attributes of a specific data recorded under an entity.

Network Model

In this model data is organized in a tree like structure and it is the enhanced version of hierarchical model.

This data model is also represented as hierarchical, but this model will not have single parent concept. Any child in the tree can have multiple parents here.

The post Different Data Models in DBMS, ER Model, Relational Model appeared first on Iravati Solutions.

Loading...

Taking too long?

Reload document

| Open in new tab

Download [0.99 MB]

There are four distinct types of people that participate in the DBMS environment: data and database administrators, database designers, application developers, and the end-users. 

Data Administrators

The database and the DBMS are corporate resources that must be managed like any other resource. The Data Administrator (DA) is responsible for defining data elements, data names and their relationship with the database.They are also known as Data Analyst.

Database Administrators (DBA)

A Database Administrator (DBA) is an IT professional who works on creating, maintaining, querying, and tuning the database of the organization. They are also responsible for maintaining data security and integrity. A DBA has many responsibilities. A good performing database is in the hands of DBA.

DBA Responsibilities

The life cycle of database starts from designing, implementing to administration of it. A database for any kind of requirement needs to be designed perfectly so that it should work without any issues.
Once all the design is complete, it needs to be installed. Once this step is complete, users start using the database. The database grows as the data grows in the database. When the database becomes huge, its performance comes down.
Also accessing the data from the database becomes challenge. These administration and maintenance of database is taken care by database Administrator – DBA.

Installing and upgrading the DBMS Servers

DBA is responsible for installing a new DBMS server for the new projects. He is also responsible for upgrading these servers as there are new versions comes in the market or requirement.

Design and implementation

He should be able to decide proper memory management, file organizations, error handling, log maintenance etc for the database.

Performance Tuning

Since database is huge and it will have lots of tables, data, constraints and indices, there will be variations in the performance from time to time.
It is responsibility of the DBA to tune the database performance.

Backup & Recovery

Proper backup and recovery programs needs to be developed by DBA and has to be maintained him. This is one of the main responsibilities of DBA. Data should be backed up regularly so that if there is any crash, it should be recovered without much effort and data loss.

Documentation

DBA should basically maintain all his installation, backup, recovery, security methods. He should keep various reports about database performance.

Security

DBA is responsible for creating various database users and roles, and giving them different levels of access rights.

Database Designers

Logical Database Designers

The logical database designer is concerned with identifying the data (that is, the entities and attributes), the relationships between the data, and the constraints on the data that is to be stored in the database.

The logical database designer must have a thorough and complete understanding of the organization’s data and any constraints on this data.

Physical Database Designers

The physical database designer decides how the logical database design is to be physically realized.

• mapping the logical database design into a set of tables and integrity constraints.
• selecting specific storage structures and access methods for the data to achieve good
  performance.

Application Developers

Once the database has been implemented, the application programs that provide the required functionality for the end-users must be implemented. This is the responsibility of the application developers.

They are the developers who interact with the database by means of DML queries. These DML queries are written in the application programs like C, C++, JAVA, Pascal etc.

End Users

The end-users are the ‘clients’ for the database, which has been designed and implemented, and is being maintained to serve their information needs.

Sophisticated Users

The sophisticated end-user is familiar with the structure of the database and the facilities offered by the DBMS.

Naive Users

These are the users who use the existing application to interact with the database. For example, online library system, ticket booking systems, ATMs etc

The post Roles in DBMS Environment, DBA Role, Database Designers appeared first on Iravati Solutions.

Loading...

Taking too long?

Reload document

| Open in new tab

Download [358.00 B]

The post Recursive Algorithm Analysis using Recursion Tree Method appeared first on Iravati Solutions.

Loading...

Taking too long?

Reload document

| Open in new tab

Download [358.00 B]

RECURSIVE ALGORITHMS

The process in which an algorithm/function calls itself directly or indirectly is called recursion and the corresponding algorithm/function is called as recursive algorithm.Many problems can be solved quite easily using recursive algorithms.

RECURRENCE RELATION

It is just a mathematical formula to solve a problem that does a particular thing repeatedly. It occurs when some number in a sequence depends upon previous number. To implement this formula in a computer program, we can either solve it using recursion or iteration.

For example, the Fibonacci series forms a recurrence relation

< 0,1,1,2,3,5,8,13….>

Fn = Fn-1 + Fn-2

n0 =0 ; n1=1

n>=2

ANALYSIS USING SUBSTITUTION METHOD

The post Recursive Algorithm Analysis using Substitution Method appeared first on Iravati Solutions.

Loading...

Taking too long?

Reload document

| Open in new tab

Download [358.00 B]

Why 3-level architecture?

Each user should be able to access the same data, but with its own customized view.

User need not have to deal with physical structure of database directly.

DBA should be able to make changes to physical structure without affecting the user view.

The database internal structure should be unaffected by changes made to physical storage.

3- level architecture

EXTERNAL LEVEL

User’s view of the database. This level shows the view that is relevant to the specific user i.e. hiding the unrelated
details. Only those entities , attributes & relationships are shown which are relevant to the specific user. Different views with different representation of same data

CONCEPTUAL LEVEL

Community view of the database i.e. whole database for community of users. It contains the logical structure of database as viewed by the DBA.

Entities, Attributes & their Relationships

Data Constraints

Security & Integrity Information

Conceptual level supports each user view. This level hides the physical storage structure & focuses on data entities, attributes & relationships.

INTERNAL LEVEL

Low level physical and actual representation of database. This level tells about how the data is stored in secondary storage devices like disks etc. Storage Space Allocations for data. Data Compression & Encryption. Data Structures and File Organization used to store data.

int empid;
char Name[20];
char Department[15];
float salary

Database Schema

Overall design & description of database is called database schema.

It is a skelton structure which represents logical view of entire database.

EXTERNAL SCHEMA, CONCEPTUAL SCHEMA, INTERNAL SCHEMA

DATABASE INSTANCE

Status of a database at particular instant of time. DBA might create multiple instances of the same database for different purposes.

Mapping between schema

Conceptual / Internal Mapping

The conceptual schema of database is related (mapped) with internal schema with the help of conceptual / internal mapping. This helps the DBMS to find actual records in physical storage that can be represented
as logical record in conceptual schema.

External / Conceptual Mapping

The external schema of database is related (mapped) with conceptual schema with the help of external / conceptual mapping. This helps the DBMS to take relevent information from conceptual schema and show
to the particular user.

Data Independence

This is one of the major objective of 3-level architecture. Data Independence means that the upper levels in DBMS are unaffected by the changes made at the lower levels.

Logical Data Independence : It means that the external schemas are not affected by the changes made to the conceptual schema.

Changes to the conceptual schema, such as the addition or removal of new entities, attributes, or relationships, should be possible without having to change existing external schemas or having to rewrite application programs.

Physical Data Independence : It means that the conceptual schema is not affected by the changes made to the internal schema.

Changes to the internal schema, such as using different file organizations or storage struc- tures, using different storage devices, modifying indexes, or hashing algorithms, should be possible without having to change the conceptual or external schemas.

The post 3-Tier DBMS Architecture and Data Independence appeared first on Iravati Solutions.

Loading...

Taking too long?

Reload document

| Open in new tab

Download [358.00 B]

The post Introduction to Electric Drive appeared first on Iravati Solutions.